What I Said That Made a Client Hire Me on the Spot
Ever had a client who seemed interested—then vanished? You followed up. They ghosted. You told yourself, maybe next time.
Been there. It's the worst.
Here's the truth: I used to lose clients all the time. Not because my social media skills sucked, but because my sales approach did. I'd ramble on about my services, watch their eyes glaze over, and then get the dreaded "I'll think about it" (which we all know means "not happening").
Then I discovered something that changed everything. A single phrase that got a client to sign with me on the spot—no hesitation, no "let me check with my team."
I'm about to share that exact phrase with you. Use it on your next call and watch what happens.
The Key Phrase That Changed My Close Rate Overnight
Here it is—word for word:
"I actually pulled up [competitor's] social performance before our call. In the last 30 days, they've grown their engagement by [X%]. But here's what's interesting—they're making three specific mistakes that are limiting their growth. Would you like to know what those are?"
The first time I used this, the client literally leaned forward in their chair and said, "Wait, you researched our competitors already?" Twenty minutes later, they were asking how soon we could start.
Why This Works So Damn Well:
It's not rocket science, but it is psychology:
It triggers their curiosity—nobody can resist finding out what their competition is doing wrong
It shows you did your homework—you're not just another social media manager spewing the same generic pitch
It creates instant urgency—they realize waiting means falling further behind
It doesn't feel like selling—they're literally asking you for more information
This isn't manipulative. It's just smart. You're actually providing value before they've paid you a cent.
The Psychology Behind It:
People hate losing more than they love winning. By subtly pointing out what they're potentially missing out on, you make waiting feel like a risk they can't afford to take.
How to Use This Without Sounding Like a Robot
I know what you're thinking: "Great, but I can't just repeat this verbatim." And you're right. Here's how to make it work for you:
Do the actual research – Spend 15 minutes before the call looking at their competitors' social accounts. Find real insights, not generic observations. This isn't just for show.
Make it specific to them – Mention their industry, their specific competitors, actual numbers you've seen. Generic statements scream "I use this on everyone."
Ask permission – The "Would you like to know?" part is crucial. It turns you from pushy salesperson into valuable resource in an instant.
I used to spend hours preparing elaborate presentations that clients would barely glance at. Now I spend 15 minutes on competitor research and close deals in half the time.
Two More Phrases That Work Just as Well
Different clients care about different things. Here are two variations I use depending on who I'm talking to:
For the numbers-obsessed client:
"Let me make sure I understand—you're at [X metric], aiming for [Y target]. Even a [X%] improvement could mean about [specific revenue amount] based on your conversion rates. Want me to show you how we could get there?"
For the client who needs things yesterday:
"We just helped [similar company] fix this exact problem. They saw [specific result] in less than 30 days. Would that kind of timeline work for you?"
The key is customizing to what they care about most—ROI, speed, beating competitors, whatever keeps them up at night.
Why This Approach Closes Deals When Traditional Pitches Fail
When you use this approach, you completely flip the typical sales dynamic:
Instead of you trying to convince them, they're convincing themselves they need you
Instead of them weighing whether you're worth the money, they're calculating the cost of not hiring you
Instead of you begging for the sale, they're asking you how soon you can start
By the time you present your offer, they're already sold. The rest is just details.
Want the Complete Script That Makes This Even Easier?
This one phrase changed my business, but it's just one piece of a complete sales approach.
I got tired of fumbling through sales calls and watching potential clients slip away, so I created a complete script that walks me through every part of the conversation—from first hello to signed contract.
Inside my High-Conversion Sales Call Script for Social Media Managers, you'll get:
An opening that gets clients talking (instead of just nodding politely until they can escape)
The exact questions that uncover what they really care about (hint: it's rarely what they initially tell you)
Word-for-word responses to every objection I've ever heard—from "it's not in the budget" to "let me talk to my partner"
The closing sequence that turns "I need to think about it" into "When can we start?"
Ready to Stop Losing Clients to Indecision?
This is the script I wish I'd had years ago. It would have saved me countless lost clients and thousands in revenue.
It's designed for social media managers who know their stuff but struggle to communicate their value during sales conversations. (Sound familiar?)
The High-Conversion Sales Call Script gives you:
Copy that feels natural coming out of your mouth (not like you're reading a telemarketing script)
Questions that get prospects opening up about what they really need
Techniques for handling hesitations before they become objections
A closing approach that feels helpful, not pushy
Stop watching potential clients walk away. The difference between hearing "I'll think about it" and "When can we start?" isn't your expertise—it's how you guide the conversation.
